What makes a product cruelty-free?
While there is no legal definition for ‘Cruelty-free’, the commonly accepted meaning is that the product was developed without any tests on animals. However, since the terms ‘cruelty-free’ and ‘not tested on animals' are not regulated, any brand can make these claims whether they’re true or not.
Some brands use this claim to mislead their consumers into thinking they are supporting a cruelty-free product when they are really not. A common misled is a brand can claim ‘not tested on animals’ but this may only cover the finished product - individual ingredients could still be tested on animals.
However, this can sometimes be unintentional since many brands don’t have visibility throughout their supply chain. Furthermore, while a company may claim, "We do not test on animals," it could still contract other companies and suppliers to do the testing for them.
With all of these misconceptions and misinformation out there, your best bet in finding cruel-free beauty products are looking to see if they have the right logo and extensive research. PETA also launched an app called Bunny Free, which shows you their entire list of cruelty-free brands.